The Bejing Auto Show had a special appearance by an Italian comrade. The Urus was the first concept SUV by Lamborghini that was introduced at the event. Hopefully, with 600-horsepower packed inside, this SUV could profit China’s recent growth of interest in luxury cars. At your local Nissan Service Marlboro, we’re really looking forward to seeing this baby on the road sometime in the future.
The urge for SUVs in China has been on the rise lately. Bigger and more expensive rides are becoming very popular and the Urus could become a thriving star in this transition. 2.1 million SUVs were bought in China last year. The price of the Urus, if made, would surely be one of the more expensive SUV vehicles on the market. It’s possible it could flourish in China, but what about other countries?
Its competitors would include the Porsche and Bentley SUVs. Both of those are priced between $48,000 and $200,000! Talk about high rollers! Lamborghini’s first attempt at an SUV was in 1985 and that concept didn’t last too long. Now that there’s a higher demand for crossovers and SUVs, luxury car makers are trying to come up with edgier, but sleek vehicles. If you had the money to spend on a beautiful, luxurious SUV, would the Urus spark your interest?